Aharon Bernal’s Inclusive Safex.Market Heralds New Era in Global E-commerce

In 1994, one person sold a CD to another person 300 miles away through a website. That was the Big Bang moment after which the universe of global e-commerce began expanding. Around that time, Jeff Bezos started Amazon, predicting it would reach $74 million in sales in the first five years. It did better than that, making Bezos a millionaire in 1997, and two years later, a billionaire. Now, Amazon holds 41 percent of the US online retail and employs over 1.6 million people globally. One up-and coming modern-day entrepreneur, Aharon Bernal, is confident that his new marketplace, Safex.

Market, will generate $100 million in sales by the end of 2022. So, his prediction is bolder than that of Bezos 30 years back.

What fuels Bernal’s confidence? First and foremost, Safex.Market was engineered free of the shortcomings of a giant online retail monopoly. In the eight years that Bernal traded various products on Amazon he had to put up with certain flaws of the giant trading system. Ironically, the larger a system grows the more conservative it becomes in regard to its elements. The elements of an online marketplace, be it Amazon, eBay, Alibaba or a smaller platform, are sellers and buyers.

Aharon notes that Amazon, while giving immense trading opportunities for sellers worldwide, still treats them with a bias, favoring buyers. Safex.Market’s mission, as Bernal views it, is “to create a healthier transaction that facilitates trust and relationship between buyers and sellers as well as independence for sellers.”

Giving sellers independence means giving them a chance to reach their full potential, something they are unable to achieve trading via an online giant as such platforms tend to take a disproportionately high percentage of the sales price thus stifling growth. Amazon also very often absurdly advertises competing products at seller’s expense and may unilaterally terminate an account at short notice.

As blockchain and decentralized systems no longer need explanation, their benefits are indisputable. Aharon and his team have managed to make all the advantages of a decentralized trading system available to the online community of sellers and buyers of physical goods. Bernal’s marketplace also solves another problem. Quite often, merchants face late payments from large marketplaces. Safex.Market that relies solely on SafeXcash ($SFX), its proprietary cryptocurrency, and no fiat money, offers instant transboundary settlements.

As a result, the Safex.Market is a unique crypto-based marketplace for trading in physical goods that will be a viable alternative for merchants globally, no matter their size and location.